Diamonds Are Forever

Natural Diamond - A miraculous, eternal creation of nature

Lab-Grown Diamond - An alternative created in the 21st century, using advanced technology that simulates natural conditions in a laboratory, creating gemstones identical in their chemical and visual composition to natural diamonds. Optically, the human eye cannot tell the difference

In a natural diamond, the fingerprint of nature is evident. It is rare and one-of-a-kind, therefore it is rare and its value increases, whereas a lab-grown diamond offers only a perfect imitation

The "De Beers" diamond company created the iconic slogan in 1947: "Diamonds are forever." The phrase expressed the idea that a diamond is eternal and indestructible, and therefore is a gift that symbolizes eternal love

The phrase later became, in 1956, the title of a book by Ian Fleming and a James Bond film, starring Sean Connery in 1971

At the Albertina Gallery, antique jewelry 100 years old or more, set with eternal, natural diamonds, preserves historical stories. The Albertina Gallery invites you to witness the wonder of nature